Your Trash is our Treasure

Can you make recycling sexy? We can. Our goal was to elevate Glacier, a recycling robotics startup into a category leader in a recycling industry plagued by labor shortages and demand shocks due to climate change.

We partnered with founders Rebecca Hu and Areeb Malik to craft a compelling narrative that resonated with customers, attracted top talent, and impressed future investors.

Going beyond positioning, messaging, and strategic guidance, VSC Ventures fully managed the successful launch of Glacier's high-profile partnership and investment from Amazon, positioning Glacier as a trailblazer in sustainable technology and industrial automation.

Reengineering Comfort

ChillTech developed a hybrid cooling technology that uses thermal storage and smart controls to reduce power consumption by up to 40%. Instead of running continuously, the system stores cool energy during off-peak hours, releasing it gradually throughout the day.

“It’s not about using less cooling,” Michael explains. “It’s about cooling smarter.”

The Results

Factories, hotels, and office complexes using ChillTech’s system saved over 10,000 MWh annually and saw significant cost reductions.

One manufacturing client reported a 45% drop in energy bills — proof that sustainability and profitability can coexist.

The Bigger Picture

For ChillTech, the goal goes beyond efficiency. The company’s systems are now being integrated into green building standards across Africa, Asia, and the Middle East.

“We want to redefine comfort,” Michael says. “In a way that doesn’t compromise the planet.”